From the course: SEO Foundations

Leveraging search to accomplish your business goals - Google Analytics Tutorial

From the course: SEO Foundations

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Leveraging search to accomplish your business goals

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- Search is the gateway to just about everything we do online. If we're hungry, we turn to a search engine to find the best restaurants and read reviews. If we're in the market for a product or service we research and even make our purchase on the web. And surrounded by devices like our phones, tablets, home assistants and smart everythings, we're no longer limited by where we can search. People are searching all day every day. But the real question is, will they find you in the results? That's what this course is all about. And here I'll be sharing with you the fundamentals of search engine optimization or SEO so that you can leverage this crucial skill to accomplish your online goals in this digital age. We'll leverage industry best practices, examples and the experiences of working across thousands of client engagements to show you how to get the most exposure and results from your organic search strategy. I'm David Booth and I've been helping organizations all over the world take advantage of the digital landscape since the late 1990s. Through this course, I'll give you a broad overview of the topic and position you to understand how search works and the various concepts and components that go into a successful SEO strategy, and rest assured that you'll be able to dive deeper into many of these concepts through additional courses right here in the library. Search is now simply a part of our everyday lives and it's no longer good enough to just be online. These days, you have to be found there. So join me and let's dive into the fundamental concepts and building blocks of search engine optimization.

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