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What is IAB Europe?
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
What is Digital
Advertising?
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.
Why join us?
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Position your company as a digital leader
Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.
Shape the digital advertising and marketing industry
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Access our knowledge hub
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Reach and develop across Europe
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Protect your interests
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our Members
Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.
What's New
[Webinar Recording’s] TCF 2.2 Webinar – User Interface (UI) Demos and Best Practices
Explore the latest advancements in the TCF v2.2 User Interface (UI). Watch these webinars …
[Webinar Recording’s] TCF 2.2 Webinar – User Interface (UI) Demos and Best Practices Read More »
ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report
ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers …
ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report Read More »
Verve Group’s Study on Contextual Targeting with TPA
Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest …
Verve Group’s Study on Contextual Targeting with TPA Read More »
Events
Privacy Sandbox: Testing Guidance & Results Sharing
Tuesday 12th September | 15:00 CET – Register here IAB Europe in collaboration with …
Privacy Sandbox: Testing Guidance & Results Sharing Read More »
Privacy Sandbox: Get Ready for Testing Webinar
Tuesday 29th August | 16:00 CET – Register here IAB Europe in collaboration with …
News
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
Our Key Focus Areas
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IAB Europe is the European-level association
for the digital marketing and advertising ecosystem
